Short Form Video – The Future of Content
Short Form Video – The Future of Content Although content is still king, the rules are changing. Long-form content assets are no longer king for B2B marketing. The throne is being challenged by short-form content. With the emergence of platforms like TikTok, Instagram Reels, and Snapchat, the popularity of short-form video output has skyrocketed in […]
Prepping your Google Marketing Campaigns for this Holiday Season: 10 Things you MUST know
Are your Google Ads in shape for the Christmas season? As the Christmas season draws near, it is essential to adjust your holiday marketing campaigns to seasonal trends. The inability to do so can make you blow through your paid search budget while still falling short of your conversion goals. With Christmas quickly drawing closer, […]
Landing Page: Why Do They Matter to Your Business?
A ton of marketers depend exclusively on their websites to deliver the conversion they need. Establishing your presence online by creating a website is a basic part of your marketing effort, however, it’s not just the best platform for capturing leads. Websites will quite often be overpowering, and they’re terrible at directing possibilities through the […]
5 Reasons Why You Need to Optimize Your Old Blog Articles
As content writers and bloggers we’re consistently watching out for new and intriguing content thoughts that we hope will excite our readers and outshine our competition. But too often, we fail to remember that we’re already sitting on a goldmine of old content that can possibly sparkle again by just giving a tiny bit of […]
What is SEO and Why SEO is important for every business?
WHAT IS SEO? SEO stands for “search engine optimization.” SEO is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine like Google. SEO describes the methodology that brands use to make their substance appealing to […]