Most site owners have taken a drive to focus on getting high rankings on Google. This is because of the fact that when a site positions well on Google, it is bound to get more organic traffic. It can sometimes be challenging to sort out why your site is not positioning well.
If your site isn’t appearing in Google search results, and you don’t know why, there might be various positioning factors adding to your lower placement in the indexed lists.
Our Winnipeg SEO experts consistently work with entrepreneurs who have been fruitless in getting their site to rank. In light of our experience, here are some of the significant ranking factors to think about when trying to work on your situation in Google search results.
This blog post from Top Shelf SEO, a Winnipeg digital marketing service, will help you sort out why your site isn’t positioning well, and how to take care of the issue.
Google is not indexing your site
One conceivable reason why you’re not coming up in search engine results is that Google can’t discover your site or cannot index your website. This implies that they are not storing it in their information base for some reason.
Your Website Does Not Have A Sitemap
One approach to get Google to discover your site and begin positioning it is to present a sitemap in Google Search Console.
What is a sitemap?
A sitemap is a rundown of pages on your site that web indexes crawl to find out about your site. While your site may not get crawled promptly, you will get affirmation that your sitemap was submitted and eventually crawled.
Keywords Placement and Density
Legitimate keyword arrangement is pivotal for assisting Google with deciding the subject of a page. Incorporate the keyword/phrase you are focusing on in the title tag, toward the start of the page content and sprinkled all through the rest of the page. This is critical for SEO!
As a website owner, you have ideally known about the marketing technique search engine optimization (SEO). If you are not practicing SEO, this could be one of the critical issues affecting your ranking. On the off chance that you are distributing content on your site, you ought to practice on-site SEO by utilizing vital keywords. The best keywords are searched for habitually, but have low rivalry for a high ranking in search results. You can undoubtedly sort out which keywords to use in your content by utilizing free tools like Google’s Keyword Planner.
It is also important that your content is composed for people, not web indexes, and that your page reads normally and not “keyword stuffed” for drawing in Google web crawlers. Be extremely cautious with keywords stuffing as it seems to be nasty and Google could punish your site for it. You will likely make pertinence signals for Google, however do not over do it!
Something else to consider is your domain. When selecting out a domain, incorporate the keywords and if that you can, make the keywords as the main word in the domain. If your area has recently been enlisted, try adding a keyword to a subdomain.
Your site speed is too slow
Think about the amount of time it requires for most sites to load on a mobile.
All things considered, sites require around 5 or 6 seconds. In any case, think about how long most clients will wait before they leave the page.
We’re seeing more like 3 seconds.
That inconsistency implies that individuals aren’t getting what they need sufficiently enough.
Something imperative to note is that Google looks at your engagement metrics, similar to individuals staying close by on your site versus “bouncing” directly off, as an approach to decide if individuals are discovering your site valuable. In the event that your site has all the earmarks of being significant, it’ll help your rankings.
A site that loads leisurely will fall in the rankings contrasted with sites that convey content rapidly. Google needs to convey quality content to searchers and a slow loading page conveys low quality signals. Besides, your clients are looking for speed, so if a page is stacking gradually, they’ll rapidly leave your site which will adversely influence your bouncing rate.
Your site has poor organization/navigation
Site organization is a significant factor in positioning.
In case the structure of your site isn’t clear, you may have a high number of clients who end up on a page of your site and afterward “bounce” directly off back to the SERP pages to get a better answer to their request.
This is the thing that’s known as a bounce rate, and Google doesn’t like it when it’s excessively high. If more individuals are going to your site and quickly leaving rather than sticking around and digesting more of your content, it cautions the web search tools that your website presumably isn’t excellent, and your webpage probably will not rank very well compared with competitors.
You’re not getting enough traffic
In order for your site to rank well on Google, it must get a decent measure of site traffic to begin with. As referenced above, utilizing keywords will generally help this issue. Another extraordinary solution is adding social media share buttons on your site. This will assist your readers with effectively sharing your site on their online media in the event that they like your site. Also ensure that your site is effective so the traffic you are getting stays around and needs to share your site.
No social media activity
If you have a site yet don’t use social media, it could affect your search engine rankings. An absence of social media action is another sign that your site probably isn’t as legitimate or trustworthy as your competitors’. Similar to backlinks, social media engagement adds to your general trust factor. Basically, the more social, the better.
Ensure you have social media profiles for your business, and you update them regularly with links back to your site. Facebook, Twitter and Instagram are the mainstream in online media platforms so it is nice to begin with these in the event that you haven’t as of now.
Your website is not mobile friendly
There’s not even a shadow of a doubt about it. Mobile utilization is overtaking desktop, which is the reason having a mobile friendly site is indispensable. If you don’t, it will truly affect your rankings in mobile search results.
Preferably, your site ought to be “responsive”, this implies when your site is seen on a cell phone or an iPad it will take the state of that specific device. It shouldn’t be difficult work and require any dragging and pinching. This is a terrible client experience, hence the reason Google will rebuff you.
Awful Links
While decent sites linking to your webpage expands your digital profile and raises your site in the rankings, some wrong links do the specific inverse. Links from disreputable sites can actually earn from your site a penalty and hurt in any case strong rankings. At times, questionable SEO companies will take a gamble by buying links from such sites and accomplish more mischief than anything. One of the primary things we do when partnering with another organization is to review their links to guarantee they don’t have any poisonous links causing harm.
Collaborate with Top Shelf SEO to Put an End to Your Website Not Ranking in Google
You’re burnt out from stressing and wondering, “Why is my site not ranking well?”, and you’re prepared to take care of business. If you have the opportunity to spend and have to hold your main concern under tight restraints, starting with these 8 points is an extraordinary spot to begin with. In any case you’re prepared to collaborate with an expert, we’ll fix your site not ranking well in Google. Be visible.
Our team is one of the best digital marketing agencies in Winnipeg. For an immediate review on Web Design and SEO practices, please contact Top Shelf SEO and send us an email at info@topshelfseo.ca.